MARKET ENTRY & GROWTH FOR B2B TECHNOLOGY
Great technology.Bigger markets.
We help B2B technology companies enter new markets and scale.
Unconventional thinking. Hands-on execution. Innovative digital tools that connect customers, channels and operations.
+15+ years of hands-on experience. North America. Europe. Asia.
WHERE WE CAN SUPPORT
HOW WE WORK
Advice when you need it.
Execution when you want it.
Every manufacturer needs a different level of support. We can advise your team, build the required commercial infrastructure, or operate it with you.
Three levels of involvement
- 01
ADVISE
We provide the strategy, market expertise and operating framework your internal team needs to execute.
Market strategy · Location · GTM · Processes
- 02
BUILD
We implement the organization, sales network, workflows and digital systems required to execute the strategy.
Sales channels · CRM/ERP · E-Commerce · Automation
- 03
OPERATE
We take responsibility for agreed parts of the operation and run them alongside your organization.
Sales support · Partner management · Orders · Logistics
BUILT IN THE REAL WORLD
Business growth. Efficient operations. Strong customer relationships.
Selected outcomes across companies built, grown and operated.
Annual revenue growth
From zero to multimillion-dollar businessesImprovement in operational efficiency
Process improvement and connected operationsAnnual revenue per employee
USD · Selected operating resultNet Promoter Score (NPS)
Customer loyalty during our involvementTHE EXECUTION GAP
Growth breaks where
the systems don’t connect.
A market-entry plan without a sales channel. A sales channel without local support. A growing pipeline held together by spreadsheets.
We connect commercial ambition with the organization, processes and technology needed to deliver it. From the first market conversation to the work behind every order.
Ideas are one thing.
Execution is everything.
MARKET ENTRY & EXPANSION
A presence is a start.
A working business
is the objective.
Entering the US market takes more than a local address. We build the customer access, partner structures and operating foundations that make expansion work.
Build Your North American BusinessValidate the opportunity
Market · Applications · Customer demand
Build the commercial engine
Positioning · Channels · Acquisition
Establish the operation
People · Processes · Local delivery
Create the capacity to scale
Systems · Reporting · Performance
SELECTED WORK
The experience behind the approach.
Real businesses. Working systems. Clearly attributed results.
Founder operating experience
CAPTRON North America
Commercial growth, local supply chain and digital operating systems built as one connected business.
- Annual revenue · 2017–2021
- $0.8M → $13.5M
- Annual revenue per employee · USD
- $2.5M
- EBITDA margin
- >15%
INTUTEC client mandate
Schlegel USA
A lean U.S. operation achieving approximately 70% annual revenue growth and US$500K in order revenue per employee at 45% workload per employee.
- Annual revenue growth
- ~70%
- Order revenue per employee · USD
- $500K
- Workload per employee
- 45%
INTUTEC implementation example
Distribution Platform
Manage partners, sales teams, territories, discounts, webshop-order commissions and leads in one connected commercial operation.
SCHLEGEL USA / COMMERCIAL INFRASTRUCTURE
Built to operate the market.
We helped create the commercial infrastructure used to operate Schlegel’s U.S. business, connecting local sales partners, territory-based lead routing, direct B2B e-commerce and automated order processing with ERP integration and a lean operational structure.
- 01Customer
- 02Website
- 03Lead / Order
- 04Territory Assignment
- 05Internal Sales / Rep / Distributor
- 06ERP
- 07Fulfillment
Delivered through an INTUTEC mandate, with Mathias Krostewitz serving as President of Schlegel USA. INTUTEC is the founding company behind the IN2TEC brand.
Explore Schlegel USADIGITALIZATION & PROCESS AUTOMATION
Less manual work. More operating capacity.
A connected commercial system, from the first enquiry to the management view.
- 01Lead generation
- 02Qualification
- 03CRM & assignment
- 04Sales / distributors
- 05Quotation
- 06Order → ERP
- 07Fulfilment
- 08Service & reporting
Eliminate. Simplify. Standardize. Automate. Integrate.
Start with the process. Then apply the technology.BUILT TO EXECUTE
The infrastructure behind the strategy.
When standard tools are not enough, we implement the digital infrastructure required to connect customers, sales channels and operations.
B2B E-Commerce
ERP & Order Processing
Lead & Territory Management
Distribution Platform
Technology is not the objective. A scalable commercial operation is.
INDUSTRY EXPERIENCE
Industries we serve.
INTERNATIONAL OPERATING EXPERIENCE
Different markets. First-hand experience.
Regions where the founder has developed markets and operated businesses. These are experience areas, not office locations.
North America
United States · Canada · MexicoMarket development, distribution networks and US operating businesses.
Related experienceEurope
Germany · International export marketsIndustrial business development, application strategy and international expansion.
Related experienceAsia
Asian marketsInternational industrial experience and market development in Asia.
Related experienceFIELD NOTES
Thinking that leads to better execution.
Your distributor network belongs in the customer journey.
A partner directory is a starting point. Ownership and follow-up make it a sales process.
1 min readDigitalize the handover. Not just the department.
A CRM and an ERP are only connected when the work between them is defined.
1 min readBefore you build a US subsidiary, build the evidence.
The first investment decision is about market traction, not an office address.
1 min read
BUILT FROM OPERATING EXPERIENCE
Built before we advised
others how to do it.
Our founder is Mathias Krostewitz. Our capabilities come from more than 15 years of building industrial markets, subsidiaries, sales organizations and digital operating systems across North America, Europe and Asia.
Direct involvement. Practical decisions. Responsibility for the outcome.
About IN2TECLET’S TALK ABOUT THE WORK
What are you trying to build?
A new market. A stronger sales channel. A business ready to scale.